Ken Varga's "Sell Insurance Like Crazy!"

Today is very uncertain. We recently heard of the new strain of the COVID virus. Then there’s the unfortunate crash of the Sriwijaya Air jet about 12 minutes after take-off from Indonesia. And the crazy thing is, it’s only half of the first month of 2021!

Nobody knows what happens next, that’s for sure.

And so we often wonder how our clients are doing… How are they going to have the money to purchase from us and constantly hear about the government taking more of our hard-earned dollars and wasting it.

When a market is crowded, burdened by a sluggish economy as we now have, only the fearless survive.

In economic times like these, the natural tendency for a business is to hunker down, cut back on expenses, and try not to lose the insurance practice you have.  

But here’s the news flash:

That’s exactly the strategy that will do you in and destroy you. 

If you are not the insurance pro that is standing out and standing for something important, your days could be numbered.  

Use the strengths of what makes you different to make a difference with your clients.

Now is the time to reward your clients for their loyalty, invite them for a virtual meeting, take them out to lunch when possible, and stay connected through communications to them.

This is the time and the moment, to deepen client relationships to ensure your security and your business’s future.

It’s time to focus on what you do better than any other insurance agents or brokers and put that out there for your clients and prospects to SEE, FEEL, and RESPOND to.

Businesses that shine a light on what’s “different” about them are well-positioned to make a difference in this economy. Getting behind a cause is good for any practice and makes you look like a hero. 

Conformity is not distinguishing you as unique. You must keep reinventing yourself, changing with the times and with your clients as they change. You should be true to the essence of who you are and giving everyone the image that you are brand new.

In these times of uncertainty, many individuals are confused about what to do and how to do it. 

Remember, uncertainty makes everyone, including me, question our own personal value and the value of our business, and why we are doing things.  

But the fearless among us overcome these doubts by creating action, belief, and courage.

It is time to start raising your hand to make a difference. The story you tell about your company is what others will believe. You have a unique power to make others believe that you are indispensable and that is exactly what you will be if you believe. So believe in yourself and you will overcome these times.

I’m looking forward to your comment on some of your inspiring thoughts about belief. 

Next time I’ll write about another solution to problems you might be having and how to reverse them…

If you need step-by-step instructions on how to implement this and other ideas I give on creating clients, just visit Build Your Practice Fast Academy and sign up for my one-on-one coaching program.

This program can help you transform your practice/agency and learn from my years of experience and success, in which I created over 6 million customers.


MY MODULES are also available as INDIVIDUAL E-BOOKS. (Download the e-books here)

Invest in the growth of your insurance business. After you subscribe, we will arrange a phone call and I’ll show you a way to get 10/25 prospects per month on LinkedIn, as well as other marketing strategies.

Behold… my ten most kept, most widely used, and most proven tips for ANY insurance agent – regardless of niche – to grow your practice or agency even on a tight budget.

  1. Make a journal. If you don’t have a journal, I would suggest that you purchase one at your local store. If not, grab a sheet of paper. It doesn’t matter what your practice is, write down this question at the top of the sheet, ”How can I personally make my clients’ lives better?”

    This is a very powerful question. Think about it. How many companies that you deal with offline or online apply this model? Most of them are out to get the sale and then move on to the next “prospect”. Can you imagine how effective they could be if they actually considered how they could help your life be better?

    I spend a lot on educational materials for my grandchildren, and I never hear from them after I make my purchases. If they thought of the above quote and thought about how they could help me and my grandchildren have a better life, they would realize that they could offer me products to help us, and offer them on a monthly basis.

    I’m sure you’ve experienced this at some point in your life. Think about how this applies to your insurance practice and what you could do.

  2. Create your Stadium Pitch. Someone once told me, “What would you say to a group of 50,000 people if they were in a stadium and you had 30-60 seconds to convince them of you and your offering?”

    How can you get your point across so convincingly that they would be idiots to say no? Plus, consider the fact that any one of them can leave at any time during your pitch.  Would your message change? What can you say to make them stay? What can you say to make them buy? Some call this an elevator speech but you get the idea.

      
  3. Look for valuable lessons. That is, in everything that you do, hear, or experience. No matter if what you are doing ‘fails’ or ‘succeeds’, write down what you learned from it in your journal. Every person you meet, every person you listen to, such as me, has a lesson you can learn.

    I try to teach with each blog and marketing tip I create. Just for you. But the tips you learn are up to you to find out what that lesson is. Write it down in your journal before you forget. I carry my journal with me always.

      
  4. Apply the lessons. Read your Lesson Journal and find out what lessons you can apply today to your next project or problem. Then do it. Find a way to apply and use that lesson today. Now record your results.

  5. Find ways to generate referrals. Referrals are one of the most important tools you can use to grow your practice. There are probably hundreds of ways to generate referrals, some of them are: pay them per lead, bribe people in a fun way, or get them from friends and customers. If you haven’t done your job of making your clients happy, you shouldn’t ask for a referral. The key is to start writing down the ideas you get, then start doing it.

  6. Learn how to barter. Attend your local networking events. Look around at the people you work with that need what you have to offer and you need what they have to offer.  What types of products or services do they need to make their lives easier? Where can you find those products or services? Apply this principle to people you want to work with. By helping them they will help you.

  7. Dare to do what no one else does.

  8. Narrow down. Ask what you don’t want in life and in business. Then decide what you do want.

  9. Get rid of the box. Forget about inside or outside the box thinking. Don’t put parameters around your thinking.

      
  10. Do the 60-second personal drill. Ask yourself, “Am I having fun? What could I do to enjoy my life more? What would happen to my insurance business if I took a month off?”

    When I was running my 35 companies, I still found the time to spend 2 weeks in my place in Aruba each Xmas and New Year, plus go back for 4 weeks at the end of Feb and March. Once you have these answers you now will understand the areas that you must start working on immediately. So list what you think will happen to your practice or agency if you took a month off.


Let me know your thoughts if you can think of others that we might share with our readers. Next time I’ll write about another solution to problems you might be having and how to reverse them…

If you need step-by-step instructions on how to implement this and other ideas I give on creating clients, just visit Build Your Practice Fast Academy and sign up for my one-on-one coaching program.

This program can help you transform your practice/agency and learn from my years of experience and success, in which I created over 6 million customers.


MY MODULES are also available as INDIVIDUAL E-BOOKS. (Download the e-books here)

Invest in the growth of your insurance business. After you subscribe, we will arrange a phone call and I’ll show you a way to get 10/25 prospects per month on LinkedIn, as well as other marketing strategies.

All of us have a hoard of prospects that were initially attracted to us for some reason or another.  It could have been your ad that attracted them. A direct mail piece. Or any other method you might have used to attract that prospect.

Once you have attracted that prospect to look at you, they are very close to buying from you.  I call these “Almost Customers” or in this case, “Almost Clients,” because they have yet to do business with you.

Here are some ideas for converting them into “buying clients”.

1.  In my experience, there are 6 questions you must ask yourself and get answers for. Potential clients will not buy from you until all of the 6 questions are answered. Your potential client may not think of all of these questions, but they will become your clients if you will answer these questions for them.

  • Precisely what are you offering? 
  • How should they get it from you?
  • Why do they need or want it? 
  • How fast can they get it?
  • What if they don’t like it after they get it?
  • What do they need to do to get it?

Also, if you have a website, make sure that you answer these 6 questions and state them prominently. Again, it’s not about features but about benefits. 

Your client is only thinking, “What’s in it for me?” 

So answer these 6 questions around providing benefits.

2. Set up a system to consistently follow-up with your prospect. In my experience, most prospects don’t buy the first time they see or hear about you. If you have a system to follow-up, they will eventually buy from you, especially if you’ve answered the prior 6 questions.

Your follow-up can be as extensive as sending them a  weekly newsletter, as I do, with useful information, or as simple as contacting them occasionally with a new offer.

3. Make a memorable impression the first time they are in contact with you. Think of powerful reasons for prospects and customers to think of you, especially when they encounter a competitor.

Again, in my experience, most prospects who do not buy from you the first time will come back to buy later.

4.  Send a “Thank You” message after the sale. It means a lot to them. Just think about all of the Thank You messages you received whenever you purchased something. Perhaps like most of us, you never received a “Thank You” message after purchasing.

Can you just imagine how your clients will feel when you were the only one to send them a “Thank You” message? You have indelibly left an imprint in their mind, that you are one of the few individuals that appreciate their business.

Let me know your thoughts if you can think of others that we might share with our readers. Next time I’ll write about another solution to problems you might be having and how to reverse them…

If you need step-by-step instructions on how to implement this and other ideas I give on creating clients, just visit Build Your Practice Fast Academy and sign up for my one-on-one coaching program.

This program can help you transform your practice/agency and learn from my years of experience and success, in which I created over 6 million customers.


MY MODULES are also available as INDIVIDUAL E-BOOKS. (Download the e-books here)

Invest in the growth of your insurance business. After you subscribe, we will arrange a phone call and I’ll show you a way to get 10/25 prospects per month on LinkedIn, as well as other marketing strategies.

When I had my 35 companies, I created ways to be in touch with them constantly.  At least once a month. With the advent of the Internet, I was able to communicate with them on a weekly basis simply by pushing a button.   

One of the companies I had insured over 600,000 nurses for Malpractice Insurance. I bought my first computer in 1974 from a company called Nixdorf. The discs themselves were so large in size, that in order to do a backup, we had to use 4 of them daily.

Anyway, the reason I’m mentioning this now is that I struggled for a few years trying to figure out a way to get to my potential client before my competition.

That’s when I hit on an idea.

Every student-nurse has to take a course called, “Legal Aspects of Nursing” in their senior year. When I interviewed a few of the instructors, I found a way to help them, and also a way to be in front of my potential market on a weekly basis.

I created a ”Malpractice Case of the Week” in which I would outline a real case in malpractice, then list three questions for the students to answer for the instructor. In essence, I was doing the work of the instructor.

The most important part of this was that it gave me the opportunity to be in front of my potential client before my competition.   

I also was able to get from each school, the graduation date of the student. Approximately three months before graduation I sent an email once a week, alerting them to the fact that when they graduate, we will be sending them an application for enrolling in our malpractice insurance and the many benefits they will receive from us when they become our client.

Think of the many ways in which you can get to students to promote your company and products. 

If you are in the auto products business, you can give a talk to the students before they get their driver’s licenses, and create a database to be in touch with them constantly before their birthday.

If you are a florist, you can speak to seniors about the health benefits of flowers and/or other products.

If you are in the insurance business, you can set up a talk with seniors, before they take their driver’s license, and communicate with them via email before they take their driver’s test, and the products you offer.

What I’m saying here, is that you should think of methods and ways to get to your future customers before they need your services, to create a bond with them, so that when they need your product or service, you will be first in their mind.

Well, that’s it for this issue. Next time I’ll write about another solution to problems you might be having and how to reverse them…

If you need step-by-step instructions on how to implement this and other ideas I give on creating clients, just visit Build Your Practice Fast Academy and sign up for my one-on-one coaching program.

This program can help you transform your practice/agency and learn from my years of experience and success, in which I created over 6 million customers.


MY MODULES are also available as INDIVIDUAL E-BOOKS. (Download the e-books here)

Invest in the growth of your insurance business. After you subscribe, we will arrange a phone call and I’ll show you a way to get 10/25 prospects per month on LinkedIn, as well as other marketing strategies.

If you can get accurate and worthwhile information from your clients, you will put yourself way ahead of your competition. There’s an old saying, “Information is King.”

Here are a few ways to get this valuable information:

1. Ask them. The easiest and simplest way to find out what your clients want from your service or product is to ask them. Can you imagine going to your hairdresser and not saying anything? This is why they say, “How would you like your hair done today?”

2. Create a focus group. Focus groups are representatives of clients whose job is to provide you with information on their needs and preferences.

3. Use questionnaires and surveys. Getting clients to put their thoughts in writing on a questionnaire or survey is one of the most well-established feedback techniques. Send a survey to your clients and say this: “We want you and your ideas, preferences, and constructive contributions. So tell us about your impressions and ideas for (whatever you are selling or what your product is).”

4. Your front line staff is the most resourceful and reliable, as well as cost-effective.  You should encourage them to build strong relationships with clients so that they feel free to share how they feel about the service or your product. You must act on what they tell you.


You may deliver the best service and product in the world, but if it is not what people want, you are wasting your time. Implement one or two of these techniques, and you will get important information from your clients.

Well, that’s it for this issue. Next time I’ll write about another solution to problems you might be having and how to reverse them…

If you need step-by-step instructions on how to implement this and other ideas I give on creating clients, just visit Build Your Practice Fast Academy and sign up for my one-on-one coaching program.

This program can help you transform your practice/agency and learn from my years of experience and success, in which I created over 6 million customers.


MY MODULES are also available as INDIVIDUAL E-BOOKS. (Download the e-books here)

Invest in the growth of your insurance business. After you subscribe, we will arrange a phone call and I’ll show you a way to get 10/25 prospects per month on LinkedIn, as well as other marketing strategies.

Stop for a moment and ask yourself this question…

“What is the purpose of my insurance business?”

Most individuals would say, “To make a profit.” Personally, I feel that is the wrong answer. It’s part of the answer, but not the answer. Profits are a result or an outcome of what we do and they only tell us if our business strategy and execution are viable.

Peter Drucker stated that…

“Concentrating on the belief that creating profits as a purpose is not only wrong, but could very well be harmful.“

He felt that it causes a business to make bad decisions and lose sight of those things that delight customers. He also added, “There is only one valid definition of business purpose: To create a customer.”

The ultimate objective of a business is to satisfy customer needs and wants at a sustainable profit. The sustainable profit part is critical.

Clients are the ultimate assets for any profit-making insurance company.

They really provide all of a company’s real value. Unfortunately, clients are one of the few aspects of an insurance practice that are not managed as an investment. We must always keep in mind that we must profitably provide a better solution for our clients than our competition.

There is an old saying, “A good salesman can sell anything once.”

The trick is getting them to buy again and again. The reason I say this is because marketing gets translated most of the time into simply persuading someone to try something for the first time. Companies are constantly trying to change someone’s attitude or behavior.

Today’s customers buy competing products from multiple companies with seemingly no real loyalty. Therefore, the most important element in profits is designing ways to have your customers allocate a larger share of their wallets to you.

In my Marketing Tips of the Week, and also this blog, I try to help you accomplish that. 

In essence, the primary goal of marketing must be the creation of loyal, long-term clients out of first-time or occasional buyers.

Accomplishing this requires a clear and precise understanding of what makes clients want to be loyal. Gathering and understanding client needs is the job of marketing. Review my Marketing Tips of the Week that help you to accomplish this.   If you have any additional ideas to build loyalty, please comment.


Well, that’s it for this issue. Next time I’ll write about another solution to problems you might be having and how to reverse them…

If you need step-by-step instructions on how to implement this and other ideas I give on creating clients, just visit Build Your Practice Fast Academy and sign up for my one-on-one coaching program.

This program can help you transform your practice/agency and learn from my years of experience and success, in which I created over 6 million customers.


MY MODULES are also available as INDIVIDUAL E-BOOKS. (Download the e-books here)

Invest in the growth of your insurance business. After you subscribe, we will arrange a phone call and I’ll show you a way to get 10/25 prospects per month on LinkedIn, as well as other marketing strategies.

Two weeks ago I had to fly to Salt Lake City and since I arrived at the airport early, I decided to go to the Airlines Club in the Concourse.

I sat down and opened my computer to write another article for you. When all of a sudden, something caught my eye. 

There were three men sitting across from me who were interviewing what I perceived, job applicants.

I couldn’t help but listen in.  

The first candidate that they interviewed was I’d say 30 years old or around that age. He looked sharp and had a quick answer for all of the questions they threw at him. 

But try as he might, he failed to connect with the 3 interviewers.

Remember, whenever you are trying to sell something, “You must connect with your audience.”

The next candidate was about 40 or so of age. He looked like he belonged on a beach in Malibu.

His speech was comfortable and convincing and filled with confidence. But I noticed that he made a very huge mistake.

He focused his attention on just one of the three interviewers and neglected the other two interviewers.

So, the next rule that you must remember is, “Make every member of your audience feel important.”

Finally, the third person was a woman about 30 something. 

She answered all of the questions they asked did so confidently. But I noticed that she never smiled and the interviewers noticed that she didn’t smile.

To me this is important, as the next rule I’d like you to remember is, “You must smile when selling.”

Why? 

Because nothing warms up an audience like a warm and gently smile.

When I was setting up appointments and selling I’d always have a mirror by my phone and I would purposely smile as I was talking to the individual about setting up an appointment. 

But most of all, when I was on the appointment, I’d put on a gentle smile to show that I was listening to their story.

Anyway, I don’t know which of the 3 candidates got the job, but what I got from listening in was the following:

  1. Connect with your audience.
  2. Make everyone in your audience feel important.
  3. And smile.


If you do all of these things I do know your clients will almost always like you and trust you. And remember, a client that likes you is lubricated to buy from you.

Well, that’s it for this issue. Next time I’ll write about another solution to problems you might be having and how to reverse them…

If you need step-by-step instructions on how to implement this and other ideas I give on creating clients, just visit Build Your Practice Fast Academy and sign up for my one-on-one coaching program.

This program can help you transform your practice/agency and learn from my years of experience and success, in which I created over 6 million customers.

MY MODULES are also available as INDIVIDUAL E-BOOKS. (Download the e-books here)

Invest in the growth of your insurance business. After you subscribe, we will arrange a phone call and I’ll show you a way to get 10/25 prospects per month on LinkedIn, as well as other marketing strategies.

A systematic approach is the way you should market your business. 

You might ask yourself, “ Why should I use a Marketing Funnel?”

The most important reason is that it results in more sales. And more sales means more profitability. That should be reason enough, but the real question is why do you get more sales when you use a systematic marketing funnel?

It’s because most of your prospects simply aren’t ready to buy at the very moment you contact them the first time. 

However, they will more than likely be ready to buy over a period of time. This is why I use my 12 communications system with a prospect where each month I email them something to help them until they become a client.

You should understand that each prospect’s timeline for becoming a customer is different, so you are able to give them the time they need to move from a “lukewarm” buyer to “ready to buy.”

During this period, you are able to provide education and prove to your prospects that you are a “Guru” in your industry. But the most important part of this is that they get to know you as a person.

They not only get to know you, but they will trust you and learn about you. 

Finally, you are able to position yourself, and answer the question, “ Why should I choose you?” That is always burning in the back of your prospects mind. 

Here’s an example. You can position your pricing, justify it, and position your “rules of engagement” on how your business is run.

You will have the best success in using “grabber letters” in this sequence of bringing them from prospect to client.  

Here’s the sequence I use:

Day 1 – “Thank you” email for responding

Day 5  – One of the grabber letters. I often use the Pill offer

Day 10 – Send a follow-up email to offer

Day 20 – Send another email follow-up offer

Day 30 – Now send the Direct Mail offer

Try this and let me know how it works for you or if you have any questions about the procedure.

Well, that’s it for this issue. Next time I’ll write about another solution to problems you might be having and how to reverse them…

If you need step-by-step instructions on how to implement this and other ideas I give on creating clients, just visit Build Your Practice Fast Academy and sign up for my one-on-one coaching program.

This program can help you transform your practice/agency and learn from my years of experience and success, in which I created over 6 million customers.

MY MODULES are also available as INDIVIDUAL E-BOOKS. (Download the e-books here)

Invest in the growth of your insurance business. After you subscribe, we will arrange a phone call and I’ll show you a way to get 10/25 prospects per month on LinkedIn, as well as other marketing strategies.

“Email is a powerful sales tool for any insurance agent. And just like any powerful tool, if it isn’t used properly, bad things will happen.”

When it comes to learning what works in getting more prospects to open your email, you don’t have to do very much research before you find that most people will tell you that the answer is what you say in your SUBJECT LINE.

What I want to share with you is that there is a very important step that you have to do first if you want to use “email” as a way of helping you create clients.

Most of the emails I see are all about themselves or their company. How great they are, etc., etc.

Believe me…

No One Cares.  

You can’t make your email “All about You” or “What You Provide”.

Your email, and this is very, very important, should be about THEM and the problems you might be able to help them SOLVE.

Sure, subject lines are important. But what is more important is agreeing to the objective you want to achieve with your emails.

I have found that using emails as a way of offering HELP without asking for anything in return has produced the highest ROI yet (up to 2000% more effective). 

What I mean is helping my targeted audience solve problems they deal with on a regular basis, via weekly email newsletters.

This has produced, for me, far more positive results over blasting them with emails that say how great my product/service is and then asking them to sell.

So, if you change your objective of your email from getting a sale to building a reputation of helping others to solve their daily problems, not only will you come up with better subject lines that will get opened and read, you will also get more prospects to raise their hand and contact you when they need your product or service.

Well, that’s it for this issue. Next time I’ll write about another solution to problems you might be having and how to reverse them…

If you need step-by-step instructions on how to implement this and other ideas I give on creating clients, just visit Build Your Practice Fast Academy and sign up for my one-on-one coaching program.

This program can help you transform your practice/agency and learn from my years of experience and success, in which I created over 6 million customers.

MY MODULES are also available as INDIVIDUAL E-BOOKS. (Download the e-books here)

Invest in the growth of your insurance business. After you subscribe, we will arrange a phone call and I’ll show you a way to get 10/25 prospects per month on LinkedIn, as well as other marketing strategies.

I’ve been teaching the value of this “technique” for many many, years because it is an incredibly effective way to put people in your business and increase your customer base.

I put “technique” in quotes because it’s not a technique so much as common sense. You don’t have to study or practice it. You don’t need any special tools.  There is nothing you need to do to prepare to do it. 

One of my coaching subscribers who implemented this “technique” wrote to me to tell me he was getting so much business, his secretary made him stop.

That is the power of what I’m now going to share with you. 

This brilliantly simple way to bring in more business is simply this:

Call your clients and say “Hello”.

Yep, that is all there is to it.

Call your current clients and your former clients and tell them you are calling just to say hello and see how they are doing.

That is it.

The first thing that will happen is that your clients will be amazed and delighted that you thought enough of them to reach out and say hello, without it costing them anything. They will appreciate you even more than they already do.

Ask them about their family or their work. They will be even more impressed if you remember something personal about them. Let them talk.

Don’t ask for anything or offer anything. 

Remember, you are just calling to say hello.

Just by being on the phone will prompt your client to think about purchasing from you again. Or, they will think about a friend from work or someone in the family who could use your product or service.

Very important: If you get voice mail, leave a message and tell them you will call them again. Then call in a few days at a different time.

Your clients know, like, and trust you. They did business with you once and they will again. They know people who need your services or who will need your products or services in the future, and they will be only too happy to send that business to you.

And you won’t even have to ask.


Well, that’s it for this issue. Next time I’ll write about another solution to problems you might be having and how to reverse them…

If you need step-by-step instructions on how to implement this and other ideas I give on creating clients, just visit Build Your Practice Fast Academy and sign up for my one-on-one coaching program.

This program can help you transform your practice/agency and learn from my years of experience and success, in which I created over 6 million customers.

MY MODULES are also available as INDIVIDUAL E-BOOKS. (Download the e-books here)

Invest in the growth of your insurance business. After you subscribe, we will arrange a phone call and I’ll show you a way to get 10/25 prospects per month on LinkedIn, as well as other marketing strategies.

I’m often asked on my coaching calls, “Why do people who are visiting my various social media platforms aren’t communicating with me after that first visit?”

This is a problem many insurance agents have.

It’s just not enough to just say “Follow us on Twitter” or Like our Facebook Page”.  You have to give a compelling reason for them to do so.

Let individuals know what you have to offer them in exchange for giving you a like or a follow.

I don’t mean giving them discounts or coupons. What I mean is having some kind of value proposition.

For example, try saying something like “Follow us on Twitter for daily Marketing Tips” or  “Like us on Facebook, we promise to make you laugh at least once a day.”

Isn’t that more appealing?

This type of approach is a lot more personable than a generic request to like or follow you.

Many people think that the number of FANS you have on your page is being successful. Wrong. You might have 10,000 fans but you don’t have any real content engaging information or funnies, so why would a fan come back?

Content is king.

Here is an example I like to use who hired me as a consultant to help them create more customers…

Joe is a plumber. His page was full of plumbing jobs. The example he had was a lady who stuffed a jar of pickles down her toilet and the picture showed the pickles in the drain and on the floor. It really wasn’t engaging. It wasn’t a picture I’d share on my wall.

So here’s what I did for him…

I gave him many things to post on his wall. A picture of Lemonade Kool-Aid, with instructions to place it in the dishwasher empty and cycle it through to give the dishwasher a good cleaning.

I followed up with more pictures and tips and he religiously posted them. 

Guess what?

People were commenting and posting. 

I then had him find local Real Estate people pages. He went on their pages and said, “Hello ABR Realty! J.D.Plumbing is your newest fan. Come like my page.” 

When an area business likes your page, their post goes on your wall and vise versa so more exposure is gotten. Why did I have him do this? Because, one day the realtor is going to need a plumber when they are about to close on a house and the house has plumbing issues. The hope is that when she needs a plumber, she will remember the guy on her wall.

After you gain business pages on your page, take the time to go to their wall and “Like” a post. If you can “Share” a post of theirs on your wall, do it. Why?

Because, you are promoting them and the law of reciprocity says they will also promote you now as one of their friends.

Trust me. Liking and sharing is a participating friendship. Most importantly, it gives you exposure every time they share your stuff on their wall. It’s my hope that one of their friends will then share it to their wall, etc, etc. Your post could become viral.

Well, that’s it for this issue. Next time I’ll write about another solution to problems you might be having and how to reverse them…


If you need step-by-step instructions on how to implement this and other ideas I give on creating clients, just visit Build Your Practice Fast Academy and let me know what you think.

This program can help you transform your practice/agency and learn from my years of experience and success, in which I created over 6 million customers.

MY MODULES are also available as INDIVIDUAL E-BOOKS. (Download the e-books here)

Blogging for riches

Posted by admin on June 16, 2020
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Have you ever heard of a “Fatkini?”

I never did before but I heard of a woman named Gabi Gregg. Blogging in a fatkini has made her very wealthy.

She is a plus-sized woman who specializes in blogging about the plus-size fashion industry. 

Gabi was blogging for quite a while when she had an epiphany. What would happen if she took a picture of herself in a bikini and posted it in her blog?

She did it and called her post “The Fatkini”.

Gabi’s post now became viral and it also landed her an interview on The Today Show.

After that, things just spiraled upward. In the Plus Size Fashion Industry, sales of large-sized bikinis exploded.

Gabi now was able to capitalize on her newfound fame. She launched her own line of Fatkinis. And it took the plus-sized fashion industry by storm. 

The reason I’m telling you this story is that I’ve heard from many people in my coaching program how when they went through the module on blogging, have also become insanely wealthy.  

This is why I’m posting this blog article as those of you who aren’t in my coaching program should have a blog and see the same results. So don’t put blogging down. Start your own.

Well that’s it for this issue. Next time I’ll write about another solution to problems you might be having and how to reverse them…


If you need step-by-step instructions on how to implement this and other ideas I give on creating clients, just visit Build Your Practice Fast Academy and let me know what you think.

This program can help you transform your practice/agency and learn from my years of experience and success, in which I created over 6 million customers.

MY MODULES are also available as INDIVIDUAL E-BOOKS. (Download the e-books here)